BioTrackTHC Partners with Cannabis Global Initiative to Expand Business Opportunities

This article originally appeared on PRNewsWire.com, April 22nd 2015.

FORT LAUDERDALE, Fla. – BioTrackTHC™, the leading provider of seed-to-sale software solutions for medical and retail marijuana businesses and state governments, today announced that it has retained Cannabis Global Initiative (CGI) to expand the reach of BioTrackTHC’s cannabis tracking technology to new domestic and international regions.

“CGI and its president, Wanda James, are primary movers in this sector and we know that this agreement will bolster BioTrackTHC’s already rapidly growing business,” said Steven Siegel, CEO, BioTrackTHC. “In fact, just this week Wanda James was named as one of the 20 most influential people in the cannabis industry by International Business Times, a tremendous and well-deserved honor.”

CGI is a comprehensive communications and marketing firm that specializes in results-oriented, political and strategic positioning. The company works with businesses, municipalities, policymakers, and other cannabis-related entities in local, national, and international markets.

CGI’s team is highly specialized in all aspects of cannabis and has expert inside knowledge and experience on the regulatory framework which can be customized for most municipalities. Since 2009, the company has worked to bring regulation, decriminalization and retail sales to Colorado. We have been at the forefront of creating the laws and regulation surrounding medicinal, edible and now legal cannabis.

“The cannabis industry is this millennium’s first business boom,” said Wanda James, president, CGI. “Cannabis reform on a global level is giving opportunities to those who have vision, commitment and can form partnerships with other organizations that share the same values. BioTrackTHC is one of the companies whose values match CGI and that continually leads in technical development in tracking systems for the international industry.”

BioTrackTHC’s marijuana seed-to-sale Traceability System for government agencies is currently utilized by the state of Washington, and its marijuana seed-to-sale Enterprise System for businesses is currently used in more than 1,000 medical cannabis and recreational cannabis facilities in 18 states, Washington D.C., Canada, and South America. These technologies enable government agencies and businesses to track every plant and every gram of cannabis throughout the entire production lifecycle — cultivation, harvest and cure, quality assurance testing, transportation, destruction, and sale — bringing transparency, accountability, and meaningful insights to cannabis operations.

International Business Times named Wanda James as one of the 20 most influential people in the marijuana industry as chosen by their peers. The publication noted that the list represents the industry in advocacy, business and research, and is made up of people who those in the marijuana business say are driving the industry forward.